To Post or Not to Post

As a marketer, I have noticed an increase in people turning to social media to pass the time by. Whether it is Facebook, Instagram, or now the popular TikTok people are on social media, and you need to be there too. Social media is more than just posting funny memes, it is connecting with your patients or potential new patients. Showing your brand, employee engagement in the office, the latest technology you are using, and what you are doing to make your current patients happy shows what is unique about your office.

I had many people tell me they do not need social media. I think it can be a few factors why someone says this.

1. They do not care to learn what is new with social media
2. Think social media is overhyped
3. Do not think social media will bring in patients
4. Do not know what to post
5. Hard getting staff to engage
6. Do not have time to post

Is Social Media Important 

We have to accept the fact that technology is evolving, and we must evolve with it. Social media is not just for millennials, you have grandparents making funny videos now and getting millions of hits. I am not saying what you post will get a million hits or thousands of followers. But when you stay consistent with posts and create engaging content it shows you are a practice that is committed and wants to make a connection with their followers.

As a former manager that worked in a dental practice. I loved capturing moments at the office. Taking photos or videos of birthday celebrations, announcing our employee and patient of the month, or announcing the latest winners of one of our office drawings was something I looked forward to. Our patients even loved seeing our staff out at restaurants celebrating the holidays. This created engagement and discussions with our followers online.

Videos are a wonderful way to engage with patients by showing the latest technology or educating patients with the latest information in dentistry or how-to videos.

Insights, Check your Data

What are Insights?

Social media analytics allow you to learn what your audience cares about. The purpose of your analytics is to help you understand how people engage and interact with your post, so you can create more of the same content. Without checking the data, we will not know what is working and what we need to improve.

Get Your FREE 2022 Dental Content Calendar and Social  Media Posts to Download!

Click on the link below.

2022 Dental Content Calendar

2022 Dental Content Calendar

To read more statistics check out this article: https://backlinko.com/social-media-users

Are your employees motivated when they come to work?

We cannot control the way an employee feels at work. We cannot demand engagement, job satisfaction, or motivation in the workplace. But investing in employee engagement, your company will be able to increase productivity, work quality, and retain top talent. Have you asked yourself or noticed, are your employees motivated when they come into work?

BEFORE STARTING YOUR DAY

Before we go into work, we need to come in with a fresh and positive attitude. When we leave our home, sometimes things happen. Our whole mindset can change immediately. The kids may have been a handful in the morning, you argued before you left home with your partner, someone cut you off in traffic, or there’s even traffic and now you are late to work. The list can go on. I have been there.

When you come into work your staff or employees notice it immediately. You know the saying. “You never know what someone is going through.”Asking an employee or even your boss, “Is everything ok” works wonders. My former boss and I would vent about something and after we would laugh and say, “that feels much better” and continue our day. No matter what happens before you start your day at work, you have the “POWER” to change and go in with a “Positive and Happy” emotion. Going around the office with a bad attitude will not solve anything.

Stop, breathe and Change your Mindset.

• Go to a room where you will not be interrupted for 10-15 minutes.
• If you choose to visualize on your own, think of a restful place you have enjoyed or would like to visit. Picture it in your mind. Imagine how you would experience it through each of your senses. Hold that visualization for several minutes.
• Take a few slow and deep breaths to center your attention and calm yourself.
• Close your eyes.
• Imagine yourself in a beautiful location, where everything is as you would ideally have it. Some people visualize a beach, a mountain, a forest, or a being in a favorite room sitting on a favorite chair.
• Imagine yourself becoming calm and relaxed. Alternatively, imagine yourself smiling, feeling happy, and having an enjoyable time.
• Focus on the different sensory attributes present in your scene to make it more vivid in your mind. For instance, if you are imagining the beach, spend some time vividly imagining the warmth of the sun on your skin, the smell of the ocean, seaweed, and salt spray, and the sound of the waves, wind, and seagulls. The more you can invoke your senses, the more vivid the entire image will become.
• Remain within your scene, touring its various sensory aspects for five to ten minutes or until you feel relaxed.
• While relaxed, assure yourself that you can return to this place whenever you want or need to relax.
• Open your eyes again and then rejoin your world!

12 TIPS TO STAY MOTIVATED

An engaged employee is “one who is fully absorbed by and enthusiastic about their work and so takes positive action to further the organization’s reputation and interests. Click on the link for 12 Tips to Keep Employees Motivated

 

 

 

 

What is a QR Code?

This is the digital age where technology is changing daily. With smartphones, we can now do just about anything we want. When you wanted to exchange information with someone, we had business cards. While we still use them, more people are using QR-generated codes to take people straight to their information with a click of a button. 

A Business QR Code is a QR Code solution that creates a business page for your company. It functions as a landing page with a customizable CTA (call to action) button that directs users to a particular area of your own website, or whichever content you would like users to view. 

Reasons to Use a QR Code

• Increase your brand awareness
• Take customers to your website
• Find you on your social media pages
•  COVID-19, customers expect businesses to provide contactless interactions (touch-free interaction)

Monthly Newsletters are a great way to educate your patients on dental topics. Showing what’s new happening at the office even when they can’t be there is a way to stay connected. Celebrate with staff birthday shoutouts adding photos, patient of the month, and fun facts. You can have an employee of the month spotlight, the new technology you are using at the office, promotional offers, and favorite recipes you want to share. The list can go on.

I will meet each month for the team’s input on what you want to share with your patients and create an engaging and fun newsletter. Newsletters will be available to share through email, social media (Facebook/Instagram), or print for mail. All graphics or royalty-free made through paid accounts for use.

Sample Newsletter:  Ingram Creative Concepts Newsletter (1)

Tips for an Effective Morning Huddle

I know it may be challenging, but it is time for accountability. It’s time to get your “TEAM” moving forward to have a successful and productive day. Morning huddles are essential because they can help build team cohesion and communication. They allow everyone to come together to check in, share information, and discuss plans for the day ahead. This can help ensure that everyone is on the same page and working toward a common goal. Additionally, morning huddles can help foster a sense of camaraderie among team members and create an atmosphere of support and collaboration.

Transform Your Business and Unlock Your Full Potential Marketing Strategy Workbook

Starting or growing a business can be overwhelming, but with our Marketing Strategy Workbook, you’ll have all the tools you need to succeed. This workbook is designed to help you develop a comprehensive and effective marketing strategy for your business.

Inside this 67-page book, you’ll find helpful tips, advice, and valuable exercises and resources that will guide you through creating a successful marketing plan. This workbook will help you make the most of your marketing efforts and help you reach your desired goals. Thanks for taking the time to explore our workbook, and best of luck with your marketing strategy!

What’s Included:

• Why do I need a marketing strategy?
• Creating your Mission, Vision, Values, and Goals
• Why do I need a Website?
• Branding Your Business
• Office Location, Appearance, and your Team
• Social Media, Reviews, and Referrals
• Marketing to your Audience- The Marketing Funnel

Contact me for a free consultation! Let’s Work Together!

Patient Social Media Signs are a fun way to engage your team and patients with your social media. Take photos of doctors and staff with patients (or alone) holding the signs and post them to your social media accounts. Have patients take a photo with their phone and post the photo on their social media. Have them tag your office or ask them to post on your social media page!

Let us create fun signs to gain visibility and show how happy your patients are. Signs can be printed on foam board or cardboard. 

Custom Colors to match your office brand colors.

The Best in the Business is what I would use to describe Keyanna! She is professional, knowledgeable, and very friendly. She touches the heart of all she encounters. She is a gem to have on anyone’s team… Her work ethics are outstanding. In the scary world of dental, an individual like Keyanna is a huge asset as she will go the extra mile to even hold your hand if you are afraid. It is a pleasure to have known her at my dental office. -H.T.

I worked with Keyanna for over 10 years, she was my manager at the dental office. I am blessed with a manager like her. She is a leader, a hard worker, and cared about our patients. She handled the marketing for the office with office photography, patient gifts, social media posts, and employee engagement. -L.G.

Great Newsletter! I am so happy to be patient and a big fan of this practice! –T.M.

My family and I had the pleasure to have an outstanding, amazing photoshoot session. Keyanna was punctual, professional, and one of the biggest things that I loved the most, was her taking the precautions to keep our family safe during this pandemic. She wore her mask the entire time, washing her hands frequently, and making sure we were staying along with or practicing social distancing was a plus for me. I was completely comfortable with the process and so was my family. Our photos are beautiful, and I thank you for making memories. I have already confirmed our Spring photoshoot outdoors. -Kimberly