What is your Brand Identity?
Your dental brand tells patients what to expect before visiting your practice. When you decide on a color for your office, do you choose your favorite color, have staff input, look at other offices for inspiration, or find the meaning of colors and decide?
Colors in the workplace can improve productivity, relieve fatigue, as well as contribute to better visibility and a more cheerful mentality.
Red is the color of fire and blood so it’s often associated with energy, war, danger, strength, power, passion, and love.
Orange gives feelings of enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.
Yellow is the color of sunshine. It’s associated with joy, happiness, intellect, strength, adventure, and energy.
Green is the color of nature. It symbolizes growth, harmony, and freshness.
Blue is the color of the sky and sea. It is often associated with depth, stability, and loyalty. It symbolizes trust, wisdom, confidence, intelligence, faith, and truth.
Purple combines the stability of blue and the energy of red. It’s often associated with royalty because it symbolizes power, nobility, luxury, and ambition. Purple is associated with wisdom, dignity, independence, creativity, and mystery.
White – White is associated with light, cleanliness, goodness, innocence, and purity.
Black – Black is associated with power, elegance, and formality.
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