Category: Uncategorized

Branding Your Business

Elements of a Brand

Your Brand is Your Reputation 

Brand identity is the collection of all elements that a company creates to portray the right image to its consumer. Brand identity is different from “brand image” and “branding,” even though these terms are sometimes treated as interchangeable. The term branding refers to the marketing practice of actively shaping a distinctive brand. It is the perception of the company in the eyes of the world. Your brand tells someone what to expect before they decide if you are the person they want to do business with. 

Have you asked yourself the following questions?

  • Why did we start this business?
  • What are the beliefs and values that are important to us as a company?
  • What do we do better than anyone else?
  • What makes us special?
  • If we could describe our brand in three words, what would they be?
  • What are the three words we would want our customers to use to describe us?

 

Choosing the Right Color

When you decide on color do you choose your favorite, have input from others, look at other offices/ businesses for inspiration, or find the meaning of colors and decide?

Colors in the workplace can improve productivity, relieve fatigue, as well as contribute to better visibility and a more cheerful mentality.

Red is the color of fire and blood so it’s often associated with energy, war, danger, strength, power, passion, and love.

Orange gives feelings of enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.

Yellow is the color of sunshine. It’s associated with joy, happiness, intellect, strength, adventure, and energy.

Green is the color of nature. It symbolizes growth, harmony, and freshness.

Blue is the color of the sky and sea. It is often associated with depth, stability, and loyalty. It symbolizes trust, wisdom, confidence, intelligence, faith, and truth.

Purple combines the stability of blue and the energy of red. It’s often associated with royalty because it symbolizes power, nobility, luxury, and ambition. Purple is associated with wisdom, dignity, independence, creativity, and mystery.

White – White is associated with light, cleanliness, goodness, innocence, and purity.

Black – Black is associated with power, elegance, and formality.

 

brand reputation

BRAND DESIGN

When it comes to designing, what do you use for inspiration? What do you want your patients to see when they walk into your office? How do you want them to feel? Calm, cheerful, cultured, warm, or modern? Let’s work together with rebranding your practice. Call or email me for a complimentary consultation!
INCRAM CREATIVE CONCEPTS
dental brand des
brand board

 

Let’s Work Together!

QR Generators

What is a QR Code?

This is the digital age where technology is changing daily. With smartphones, we can now do just about anything we want. When you wanted to exchange information with someone, we had business cards. While we still use them, more people are using QR-generated codes to take people straight to their information with a click of a button. 

A Business QR Code is a QR Code solution that creates a business page for your company. It functions as a landing page with a customizable CTA (call to action) button that directs users to a particular area of your own website, or whichever content you would like users to view. 

 

Ingram qr code

Reasons to Use a QR Code

  • Increase your brand awareness
  • Take customers to your website
  • Find you on your social media pages
  •  COVID-19, customers expect businesses to provide contactless interactions (touch-free interaction)

QR Generator

 

 

Local Business Marketing

Attract more customers and get the reviews you are looking for. Ingram Creative Concepts will help with branding your office with custom logo designs and updating your website that is unique to your office. Monthly newsletters, engaging marketing campaigns, social media posts, and office photography. 

Services

  • Team Motivation
  • Branding
  • Social Media Content
  • Newsletters/Flyers
  • Business Cards
  • Customer Social Signs
  • Website Update
  • Help with getting MORE Reviews from your Customers
  • Photography

Floral Flyers

 

 

Let’s Work Together!

Reviews are Important and You Should Ask for Them

𝐘𝐨𝐮𝐫 𝐨𝐧𝐥𝐢𝐧𝐞 𝐫𝐞𝐩𝐮𝐭𝐚𝐭𝐢𝐨𝐧 𝐦𝐚𝐭𝐭𝐞𝐫. 𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐩𝐞𝐨𝐩𝐥𝐞 𝐬𝐚𝐲𝐢𝐧𝐠 𝐚𝐛𝐨𝐮𝐭 𝐲𝐨𝐮?

For more tips on how to ask patients for reviews contact me today!

Check out my latest newsletter! 

Online Reviews

Online Reviews

Online Reviews

 

 

How Do You Tell Your Patients, Thank you

When someone refers a new patient to your practice, what is your next step? Did you ask, how they heard about you? Did they see an ad? Was it the location? Do your offer incentives to say Thank you for their referral?

You know the saying, “You have to Give, to Receive.” It’s important to show appreciation to patients who speak highly of you and refer new patients to your practice. Expressing gratitude to your patients with a gift is a great way to say thank you.

Here are a few ways to show patients you appreciate them for referring patients:

  • Send a personal handwritten Thank You note
  • Do a giveaway and support your local businesses in your community at the same time: offer spa service, nail services, dinner for the family, flowers, etc.
  • Select a patient of the Month

For more ideas contact me today!

 

 

 

 

 

 

Newsletters

Monthly Newsletters are a great way to educate your patients on dental topics. Showing what’s new happening at the office even when they can’t be there is a way to stay connected. Celebrate with staff birthday shoutouts adding photos, patient of the month, and fun facts. You can have an employee of the month spotlight, the new technology you are using at the office, promotional offers, and favorite recipes you want to share. The list can go on.

I will meet each month for the team’s input on what you want to share with your patients and create an engaging and fun newsletter. Newsletters will be available to share through email, social media (Facebook/Instagram), or print for mail. All graphics or royalty-free made through paid accounts for use.

Sample Newsletter:  Ingram Creative Concepts Newsletter (1)

 

Monthly Newsletter

 

 

Patient Newsletters

How to Have an Effective Morning Huddle

Morning Huddles PDF

 

Download your FREE COPY How to Have an Effective Morning Huddle?

How to Have an Effective Morning Huddle

When you hear the words, “morning huddle” the staff goes into a frenzy. “It will not work, we do not need them, or we do not have time.” I have been there before. Scheduling morning meetings are a great way to start your day know what your day will look like ahead.

Morning huddles will help to have a more organized day ahead, see the new patients scheduled, produce more, and discuss unscheduled treatment. Read how you can have an effective morning huddle and why they are important.

 

Contact me for a free consultation! Let’s Work Together!

Patient Social Signs

Patient Social Media Signs are a fun way to engage your team and patients with your social media. Take photos of doctors and staff with patients (or alone) holding the signs and post them to your social media accounts. Have patients take a photo with their phone and post the photo on their social media. Have them tag your office or ask to post on your social media page!

Let us create fun signs to gain visibility and show how happy your patients are. Signs can be printed on foam board or cardboard. 

Custom Colors to match your office brand colors.

 

 

Patient Social SignPatient Social Sign

Patient Social SignPatient Social Sign

dental social signi love my dentist

 

dental social signs  

Social Media Content

Don’t have time to post to your social media pages? I will customize social media posts to match your office brand. Royalty-free images!

Get Your FREE 2021 Dental Content Calendar and 12 FREE Social Media Posts!

Email me: ingramcreativeconcepts@gmail.com

Content Calendar

 

 

social media posts dental quizsm soda post

 

Testimonials

The Best in the Business is what I would use to describe Keyanna! She is professional, knowledgeable, and very friendly. She touches the heart of all she encounters. She is a gem to have on anyone’s team… Her work ethics are outstanding. In the scary world of dental, an individual like Keyanna is a huge asset as she will go the extra mile to even hold your hand if you are afraid. It is a pleasure to have known her at my dental office. -H.T.

I worked with Keyanna for over 10 years, she was my manager at the dental office. I am blessed with a manager like her. She is a leader, a hard worker, and cared about our patients. She handled the marketing for the office with office photography, patient gifts, social media posts, and employee engagement. -L.G.

Great Newsletter! I am so happy to be patient and a big fan of this practice! –T.M.

My family and I had the pleasure to have an outstanding, amazing photoshoot session. Keyanna was punctual, professional, and one of the biggest things that I loved the most, was her taking the precautions to keep our family safe during this pandemic. She wore her mask the entire time, washing her hands frequently, and making sure we were staying along with or practicing social distancing was a plus for me. I was completely comfortable with the process and so was my family. Our photos are beautiful, and I thank you for making memories. I have already confirmed our Spring photoshoot outdoors. -Kimberly