Why are reviews important?
Reviews are critical for any business, as they provide an unbiased representation of how customers view your products or services. Reviews can be a great source of insight into what customers think and what they value in your business. They also allow you to identify areas of improvement and potential growth opportunities.
It’s important to be aware of how these reviews can affect your business, especially if they’re left by someone who has never had any experience with your company before. Reviews can also be a great marketing tool, providing social proof of your business’s quality and helping attract new customers, and helps build trust with your customers, which is essential for long-term success.
You might have made your business a success, but it’s not enough to stop there. You need to make sure that your customers are happy with their experience, and the best way to do that is by asking for reviews.
Asking for reviews is the first step towards getting more business.
Make sure you know what you want from your customers. What kind of feedback would help you improve your service? Do you want them to talk about their experience with customer support or the speed of delivery? Having a clear idea about what you want from them will help you get better responses from them later on. Make sure they know where they can leave reviews for you. You can create a QR code to a review link, collect their phone number, or email to send review links.
Here are some ways negative reviews can harm your business:
No customers returning for services
Negative reviews can scare away potential customers from trying out your brand’s services. If a potential customer reads one bad review about a company that offers similar services, they might assume that all companies in that industry are the same way and choose not to try out their services at all.
The top online review statistics in 2023
- 95% of customers read online reviews before buying a product.
- 89% of consumers make an effort to read reviews before buying products online.
- 49% of consumers trust online reviews as much as a personal recommendations.
- 94% say reviews have made them avoid a business.
Saying Thank You
If someone refers a new customer to your business, what is your next step? Do you offer incentives to say thank you for their referral? If you have a great product or service, the best way to thank someone for referring a new customer is with a discount. When someone refers you to a friend and they sign up with your business, give them a discount on their next purchase. This shows that you appreciate their efforts and that they will continue coming back to you as well.
Some businesses are even offering cash rewards for referring new customers! For example, if someone refers two new customers and they both spend $500 each within three months, they will get $200 cash back. This can be done by giving out coupons or offering discounts on future purchases.
If you are not sure how much money to offer as an incentive or don’t have the budget for it right now, there are other ways to thank people for their referrals without giving away freebies or discounts. One way is through social media contests where people can win prizes like gift certificates or other items related to your business when they share about it on social media sites like Facebook and Twitter.