Why are reviews important?

Reviews are critical for any business, as they provide an unbiased representation of how customers view your products or services. Reviews can be a great source of insight into what customers think and what they value in your business. They also allow you to identify areas of improvement and potential growth opportunities.

It’s important to be aware of how these reviews can affect your business, especially if they’re left by someone who has never had any experience with your company before. Reviews can also be a great marketing tool, providing social proof of your business’s quality and helping attract new customers, and helps build trust with your customers, which is essential for long-term success.

You might have made your business a success, but it’s not enough to stop there. You need to make sure that your customers are happy with their experience, and the best way to do that is by asking for reviews.

Asking for reviews is the first step towards getting more business.

Make sure you know what you want from your customers. What kind of feedback would help you improve your service? Do you want them to talk about their experience with customer support or the speed of delivery? Having a clear idea about what you want from them will help you get better responses from them later on. Make sure they know where they can leave reviews for you. You can create a QR code to a review link, collect their phone number, or email to send review links.

If someone refers a new customer to your business, what is your next step?   Do you offer incentives to say thank you for their referral? If you have a great product or service, the best way to thank someone for referring a new customer is with a discount. When someone refers you to a friend and they sign up with your business, give them a discount on their next purchase. This shows that you appreciate their efforts and that they will continue coming back to you as well.

Some businesses are even offering cash rewards for referring new customers! For example, if someone refers two new customers and they both spend $500 each within three months, they will get $200 cash back. This can be done by giving out coupons or offering discounts on future purchases.

If you are not sure how much money to offer as an incentive or don’t have the budget for it right now, there are other ways to thank people for their referrals without giving away freebies or discounts. One way is through social media contests where people can win prizes like gift certificates or other items related to your business when they share about it on social media sites like Facebook and Twitter.

The Great Resignation

People finally found a way to leave their jobs that they were no longer happy at, and employers let staff go because of the shutdown. Yes, some businesses took a big financial hit during Covid.

Many businesses could not rehire staff back, and some took it as an opportunity not to have employees return. It is much of both equally. The staff is needed now that the world has returned to normal. Employers need help finding staff and keeping them.

The Employee Experience

• What is your employee experience at your company?
• Is your staff happy, or are they just there to do their time and leave?
• Why should someone work for you?
• Are you providing a satisfying, productive environment?

I see businesses in all industries struggling to find staff. Business owners and managers are telling me the same story. “I cannot find someone with experience; they do not show up for interviews, do not stay long, and quit after a brief time of working.

Are you giving current workers opportunities to advance their skills? Did you show appreciation for the staff who came in during and after the pandemic? I have heard frustration from many people. Companies have offered sign-on bonuses while not giving current employees the same incentive. Are you having employee reviews and annual raises? Check to see if you are in regulation with your state minimum wage https://www.dol.gov/agencies/whd/minimum-wage/state.

Keeping your Team Motivated

If you have not done so, thank your staff for a well-done job. Show them you appreciate them. Show them that you value their loyalty by staying with you. Acknowledging your team by saying, ‘thank you, I appreciate you.”
When an employee comes into work, is it a pleasant feeling from management, or are they coming into a hostile workplace? We all have bad days, but walking in with an attitude can change the energy and bring down the mood of your whole team.

Not having respect for your team, no communication, talking down, or insulting them in front of customers and other staff members can lead to insecurities, negative feelings, and unproductive work.

Here are 12 tips to keep employees engaged and motivated.

Work Environment

How does it feel, look, and smell when you walk into your place of business? Walking into a dreary office can set your mood/energy off. Brighten the office with natural light if you can, or change the lighting in the office. Low, dull lights can make you feel tired and nonproductive. Change the furniture and decoration in the office.

You can redecorate on a budget by visiting furniture stores and seeing what is on clearance or visiting sites selling furniture at a discounted price. Add new artwork to the office. I had a job where my desk faced a wall, and I had no windows. When we added a painting to the wall, it changed my mood, and I automatically felt better and was not closed in my space.

Essential oils have anti-viral, anti-bacterial, and anti-fungal properties. Inhalation of lavender, lemon, jasmine, rosemary, or peppermint can cause many body changes and help improve job performance. Buying an air filter for the office, it will clean dirt, mold, pollen, and bacteria.

Why should I work for you?

New employees are asking themselves, why should I work for you? Do you offer benefits, incentives, and time off, and do you have a welcoming team? Most jobs do not offer the following and have team members who do not help onboard new staff. This leaves new hires abandoned and trying to learn new things independently. Which leads to frustration and them quitting.

 

Holding on to your team and hiring new employees that will stay

• Highlight your current team. Show recognition for a job well done. Give out gift certificates or bonuses and share a video or photo showcasing the employee of the month on your social media page. Or you can do it privately.
• Step outside of the office. Take the staff out to lunch or dinner. If you work on the weekends, stop and get breakfast or deliver it.
• Visit the bowling alley, host a BBQ, mini-golf, hike, or book a walking tour. Volunteering in your local community is rewarding and may bring in new customers. (schools, community centers, and churches.
• Offering benefits such as a 401k plan, medical insurance, paid time off, or a 4-day workweek.
• Have productive office meetings to discuss goals and pain points in the office.
• Schedule time to train new hires and cross-train your current staff.
• Partner with local businesses to offer staff discounts: gyms, yoga studios, and healthy food stores. This is a great way to show staff you care about their mental awareness.
• Offer mentorships, school, or online training courses for advancement opportunities
• Visit schools and career counselors to offer hands-on internships/ training that can lead to employment. 

Having the reputation of being a good boss and having a company that cares about its workers is a huge benefit. Listen to what your staff says and let them know their opinions count. Having your manager or staff member present during the interview can help make the right decision in the hiring process.

Download and print a copy of this article –Employee Retention Strategies to Keep Staff and Hiring People that will Stay

Transform Your Business and Unlock Your Full Potential Marketing Strategy Workbook

Starting or growing a business can be overwhelming, but with our Marketing Strategy Workbook, you’ll have all the tools you need to succeed. This workbook is designed to help you develop a comprehensive and effective marketing strategy for your business.

Inside this 67-page book, you’ll find helpful tips, advice, and valuable exercises and resources that will guide you through creating a successful marketing plan. This workbook will help you make the most of your marketing efforts and help you reach your desired goals. Thanks for taking the time to explore our workbook, and best of luck with your marketing strategy!What’s Included:

• Why do I need a marketing strategy?
• Creating your Mission, Vision, Values, and Goals
• Why do I need a Website?
• Branding Your Business
• Office Location, Appearance, and your Team
• Social Media, Reviews, and Referrals
• Marketing to your Audience- The Marketing Funnel

Transform Your Business and Unlock Your Full Potential Marketing Strategy Workbook

Starting or growing a business can be overwhelming, but with our Marketing Strategy Workbook, you’ll have all the tools you need to succeed. This workbook is designed to help you develop a comprehensive and effective marketing strategy for your business.

Inside this 67-page book, you’ll find helpful tips, advice, and valuable exercises and resources that will guide you through creating a successful marketing plan. This workbook will help you make the most of your marketing efforts and help you reach your desired goals. Thanks for taking the time to explore our workbook, and best of luck with your marketing strategy!

What’s Included:

• Why do I need a marketing strategy?
• Creating your Mission, Vision, Values, and Goals
• Why do I need a Website?
• Branding Your Business
• Office Location, Appearance, and your Team
• Social Media, Reviews, and Referrals
• Marketing to your Audience- The Marketing Funnel

Contact me for a free consultation! Let’s Work Together!

To Post or Not to Post

As a marketer, I have noticed an increase in people turning to social media to pass the time. Whether it is Facebook, Instagram, or now the popular TikTok, people are on social media, and you need to be there too. Social media is more than just posting funny memes; it connects with your patients or potential new patients. Showing your brand, employee engagement in the office, the latest technology you are using, and what you are doing to make your current patients happy shows what is unique about your office.

I had many people tell me they do not need social media. It can be a few factors why someone says this.

1. They do not care to learn what is new with social media
2. Think social media is overhyped
3. Do not think social media will bring in patients
4. Do not know what to post
5. Hard getting staff to engage
6. Do not have time to post

Is Social Media Important 

We have to accept the fact that technology is evolving, and we must evolve with it. Social media is just not for millennials. You have grandparents making funny videos now and getting millions of hits. I am not saying that what you post will get a million hits or thousands of followers. But when you stay consistent with posts and create engaging content it shows you are a business that is committed and wants to make a connection with their followers.

As a former manager that worked in a dental practice. I loved capturing moments at the office and taking photos or videos of birthday celebrations, announcing our employee and patient of the month, or announcing the latest winners of one of our office drawings. Our patients even loved seeing our staff out at restaurants celebrating the holidays. This created engagement and discussions with our followers online.

Videos are a wonderful way to engage with patients by showing the latest technology or educating patients with the latest information in dentistry or how-to videos.

Insights, Check your Data

What are Insights?

Social media analytics allow you to learn what your audience cares about. Your analytics aims to help you understand how people engage and interact with your post, so you can create more of the same content. Without checking the data, we will not know what is working and what we need to improve.

To read more statistics, check out this article: https://backlinko.com/social-media-users

Patient Social Media Signs are fun ways to engage your team and customers with your social media. Take photos holding the signs and post them to your social media accounts. Have customers take a photo with their phone, post it on social media, and tag your social media page!

Let us create fun signs to gain visibility and show how happy your customers are. 

Custom Colors to match your office brand colors.

 

What is a QR Code?

QUICK RESPONSE-This is the digital age where technology is changing daily. With smartphones, we can now do just about anything we want. When you wanted to exchange information with someone, we had business cards. While we still use them, more people are using QR-generated codes to take people straight to their information with a click of a button. 

A Business QR Code is a QR Code solution that creates a business page for your company. It functions as a landing page with a customizable CTA (call to action) button that directs users to a particular area of your website or whichever content you want users to view. 

Reasons to Use a QR Code

• Increase your brand awareness
• Take customers to your website
• Find you on your social media pages
•  COVID-19, customers expect businesses to provide contactless interactions (touch-free interactions)

Are your employees motivated when they come to work?

We cannot control the way an employee feels at work. We cannot demand workplace engagement, job satisfaction, or motivation. By investing in employee engagement, your company will be able to increase productivity and work quality and retain top talent. Have you asked yourself or noticed, are your employees are motivated when they come to work?

BEFORE STARTING YOUR DAY

In order to have a productive day at work, it’s important to approach the day with a fresh and positive attitude. However, sometimes external factors can derail our mood before we even step foot in the office. Perhaps the morning was hectic with the kids, you had an argument with your partner or encountered traffic on the way to work. It’s understandable, as we’ve all been there.

It’s important to recognize that our mood can be contagious and impact those around us, including our colleagues and staff. It’s important to take a moment to check in with others and ask if everything is okay. This simple act can go a long way in creating a positive work environment. I remember my former boss, and I would vent about something and then laugh and say, “That feels much better,” before continuing our day.

No matter what obstacles we face before arriving at work, we have the power to change our attitude and approach the day with a positive and happy mindset. Bringing a bad attitude into the office will not solve anything, but a positive attitude can make a world of difference.

Stop, Breathe, and Change your Mindset

Create Engaging Content for your Patients

 

 

 

 

Create Engaging Content for your Patients 

Optometry Campaigns

 

 

 

 

 

 

 

 

 

Dental Campaigns 

 

 

 

 

To Post or Not to Post

As a marketer, I have noticed an increase in people turning to social media to pass the time by. Whether it is Facebook, Instagram, or now the popular TikTok people are on social media, and you need to be there too. Social media is more than just posting funny memes, it is connecting with your patients or potential new patients. Showing your brand, employee engagement in the office, the latest technology you are using, and what you are doing to make your current patients happy shows what is unique about your office.

I had many people tell me they do not need social media. I think it can be a few factors why someone says this.

1. They do not care to learn what is new with social media
2. Think social media is overhyped
3. Do not think social media will bring in patients
4. Do not know what to post
5. Hard getting staff to engage
6. Do not have time to post

Is Social Media Important 

We have to accept the fact that technology is evolving, and we must evolve with it. Social media is not just for millennials, you have grandparents making funny videos now and getting millions of hits. I am not saying what you post will get a million hits or thousands of followers. But when you stay consistent with posts and create engaging content it shows you are a practice that is committed and wants to make a connection with their followers.

As a former manager that worked in a dental practice. I loved capturing moments at the office. Taking photos or videos of birthday celebrations, announcing our employee and patient of the month, or announcing the latest winners of one of our office drawings was something I looked forward to. Our patients even loved seeing our staff out at restaurants celebrating the holidays. This created engagement and discussions with our followers online.

Videos are a wonderful way to engage with patients by showing the latest technology or educating patients with the latest information in dentistry or how-to videos.

Insights, Check your Data

 

What are Insights?

Social media analytics allow you to learn what your audience cares about. The purpose of your analytics is to help you understand how people engage and interact with your post, so you can create more of the same content. Without checking the data, we will not know what is working and what we need to improve.

Get Your FREE 2022 Dental Content Calendar and Social  Media Posts to Download!

Click on the link below.

2022 Dental Content Calendar

 

 

2022 Dental Content Calendar

To read more statistics check out this article: https://backlinko.com/social-media-users