Social Media Content

social media

To Post or Not to Post

As a marketer, I have noticed an increase in people turning to social media to pass the time. Whether it is Facebook, Instagram, or now the popular TikTok people are on social media, and you need to be there too. Social media is more than just posting funny memes, it is connecting with your patients or potential new patients. Showing your brand, employee engagement in the office, the latest technology you are using, and what you are doing to make your current patients happy shows what is unique about your office.

social media

I had many people tell me they do not need social media. I think it can be a few factors why someone says this.

  1. They do not care to learn what is new with social media
  2. Think social media is overhyped
  3. Do not think social media will bring in patients
  4. Do not know what to post
  5. Hard getting staff to engage
  6. Do not have time to post

Is Social Media Important 

We have to accept the fact that technology is evolving, and we must evolve with it. Social media is not just for millennials, you have grandparents making funny videos now and getting millions of hits. I am not saying what you post will get a million hits or thousands of followers. But when you stay consistent with posts and create engaging content it shows you are a practice that is committed and wants to make a connection with their followers.

As a former manager that worked in a dental practice. I loved capturing moments at the office. Taking photos or videos of birthday celebrations, announcing our employee and patient of the month, or announcing the latest winners of one of our office drawings was something I looked forward to. Our patients even loved seeing our staff out at restaurants celebrating the holidays. This created engagement and discussions with our followers online.

Videos are a wonderful way to engage with patients by showing the latest technology or educating patients with the latest information in dentistry or how-to videos.

Insights, Check your Data

Insights

What are Insights?

Social media analytics allow you to learn what your audience cares about. The purpose of your analytics is to help you understand how people engage and interact with your post, so you can create more of the same content. Without checking the data, we will not know what is working and what we need to improve.

Content Calendar

Get Your FREE 2022 Dental Content Calendar and Social  Media Posts to Download!

Click on the link: 2022 Dental Content Calendar

Chinese New Year

social media grid

social media posts dental quiz

2022 Dental Content Calendar

To read more statistics check out this article: https://backlinko.com/social-media-users

Patient Social Signs

Patient Social Media Signs are a fun way to engage your team and patients with your social media. Take photos of doctors and staff with patients (or alone) holding the signs and post them to your social media accounts. Have patients take a photo with their phone and post the photo on their social media. Have them tag your office or ask them to post on your social media page!

Let us create fun signs to gain visibility and show how happy your patients are. Signs can be printed on foam board or cardboard. 

Custom Colors to match your office brand colors.

 

 

 

Patient Social SignPatient Social Sign

Patient Social SignPatient Social Sign

dental social signi love my dentist

 

dental social signs  

How to Have an Effective Morning Huddle

Morning Huddles PDF

“Alone we can do so little; together we can do so much.” – Helen Keller

When you hear the words, “morning huddle” the staff goes into a frenzy. “It will not work, we do not need them, or we do not have time.” I have been there before. Scheduling morning meetings are a great way to start your day and know what your day will look like ahead. Morning huddles will help to have a more organized day ahead, see the new patients scheduled, produce more, and discuss unscheduled treatment. Read how you can have an effective morning huddle and why they are important.

  • Start on time and keep it short and to the point 10-15 minutes. If you see patients at 8 am. Your huddle should start at 7:45 am and staff should be at the office at 7:30 am
  • Come with a POSITIVE attitude.
  • Meet away from the front desk.
  • Do not go off-topic.
  • Emergencies may happen. Start the meeting on time and give the staff member a recap when they arrive.
  • Who is a candidate for providing a review?

  • Ask your long-standing customers. If someone is happy, before leaving ask for a review. Written or video.

Contact me for a free consultation! Let’s Work Together!

QR Generators

What is a QR Code?

QUICK RESPONSE-This is the digital age where technology is changing daily. With smartphones, we can now do just about anything we want. When you wanted to exchange information with someone, we had business cards. While we still use them, more people are using QR-generated codes to take people straight to their information with a click of a button. 

A Business QR Code is a QR Code solution that creates a business page for your company. It functions as a landing page with a customizable CTA (call to action) button that directs users to a particular area of your own website, or whichever content you would like users to view. 

 

Ingram qr code

Reasons to Use a QR Code

  • Increase your brand awareness
  • Take customers to your website
  • Find you on your social media pages
  •  COVID-19, customers expect businesses to provide contactless interactions (touch-free interaction)

QR Generator

 

 

10 Effective Employee Retention Strategies

The Great Resignation

Are you experiencing the “Great Resignation” of 2021? This has been happening before COVID and before people were given stimulus checks. The rise of people leaving their jobs started to climb the charts in 2009. During the pandemic, older people were able to retire, many people had childcare issues, people did not think it was safe to return to work, relocation became an option, and the rise of remote work became available.

People finally found a way to leave their jobs that they were no longer happy at, and employers let staff go because of the shutdown. Yes, some businesses took a big financial hit. Many businesses were not able to rehire staff back and some took it as an opportunity to not have employees return. I believe it is much of both equally. Now that the world is going back to being normal, the staff is needed. Employers are struggling with finding staff and keeping them.

From my past experiences, I have left jobs for many of the reasons people have left theirs. I worked long hours, I did not have benefits and I did not see any growth for advancement which made me become bored.

I am not here to side with who’s right or wrong. I am here to show you how to value your current staff and hire people who will stay and be an asset to your company.

The Employee Experience

  • What is your employee experience at your company?
  • Is your staff happy or are they just there to do their time and leave?
  • Why should someone work for you?
  • Are you providing a satisfying productive environment?

I see businesses in all industries struggling with finding staff. Business owners and managers are telling me the same story. “I cannot find someone with experience, they do not show up for interviews, they do not stay long, and they quit after a brief time of working.

Are you giving current workers opportunities to advance their skills, did you show appreciation for the staff who came in during and after the pandemic? I have heard frustration from many people. Companies have offered sign-on bonuses, while not giving current employees the same incentive. Are you having employee reviews and annual raises? Check to see if you are in regulation with your state minimum wage https://www.dol.gov/agencies/whd/minimum-wage/state

Keeping your Team Motivated

If you have not already done so, thank your staff for a job well done. Show them you appreciate them. Show them that you value their loyalty by staying with you. Acknowledging your team by saying, ‘thank you, I appreciate you” can make someone feel better.

When an employee comes into work, is it a pleasant feeling from management or are they coming into a hostile workplace? We all have bad days but walking in with an attitude can change the energy and bring down the mood of your whole team. Not having respect for your team, no communication, talking down, or insulting them in front of customers and other staff members can lead to insecurities, negative feelings, and unproductive work.

Much has happened since the pandemic. Numerous people lost loved ones, spouses or partners lost their jobs, and some suffered from mental health issues. Speak with your staff in private with a respectful tone and let them know and make them feel they can have open communication; you are supportive and if needed suggest they seek professional help.

Here are 12 tips to keep employees engaged and motivated.

Work Environment

When you walk into your place of business how does it feel, look and smell? Walking into a dreary office can set your mood/energy off. Brighten the office with natural light if you can or change the lighting in the office. Low dull lights can make you feel tired and nonproductive. Change the furniture and decoration in the office. I walked into many offices where it had not been changed and I felt like I took a step into my childhood.

You can redecorate on a budget by visiting furniture stores and seeing what is on clearance or visiting sites selling furniture at a discounted price. Add new artwork to the office. I had a job where my desk faced a wall, and I had no windows. When we added a painting to the wall, it made my mood change and I automatically felt better and not closed in my space.

Essential oils have anti-viral, anti-bacterial, and anti-fungal properties. Inhalation of lavender, lemon, jasmine, rosemary, or peppermint can cause many changes in the body and can help improve job performance. Buying an air filter for the office, it will clean dirt, mold, pollen, and bacteria.

Why should I work for you?

One of the number one questions employers ask is why should I hire you? Employees give you their best answers of what they can offer and bring to your company. But now the circumstances have been reversed. Employees are asking why should I work for you? I have personally looked at reviews about a company’s workplace and declined to apply because of bad reviews. Yes, some disgruntled employees can leave with a sour feeling, but is there any truth to the reviews left?

Do you offer benefits, incentives, time off, and do you have a welcoming team? Most jobs do not offer the following and have team members who do not help with onboarding new staff. This leaves new hires abandoned and trying to learn new things on their own. Which leads to frustration and them quitting.

 

Holding on to your team and hiring new employees that will stay

  • Highlight your current team. Show recognition for a job well done. Give out gift certificates or bonuses and share on your social media page with a video or photo showcasing employee of the month. Or you can do it privately.
  • Step outside of the office. Take the staff out to lunch or dinner. If you are working on the weekends, stop and get breakfast or have it delivered.
  • Visit the bowling alley, host a BBQ, mini-golf, hiking, or book a walking tour. Volunteering in your local community is rewarding and may bring in new customers. (schools, community centers, and churches.
  • Offering benefits such as a 401k plan, medical insurance, paid time off, or if you can a 4-day workweek.
  • Have productive office meetings to discuss goals and pain points in the office.
  • Schedule time to train new hires and cross-train your current staff.
  • Partner with local businesses to offer staff discounts: gym, yoga studios, and healthy food stores. This is a great way to show staff you care about their mental awareness.
  • Offer mentorships, school, or online training courses for advancement opportunities
  • Visit schools and career counselors to offer hands-on internship/ training that can lead to employment. 

Having the reputation of being a good boss and having a company that cares about its workers is a huge benefit. Listen to what your staff has to say and let them know their opinions count. Having your manager or staff member present during the interview process can help with making the right decision with the hiring process.

 

Employee Retention Strategies

Download and print a copy of this article –Employee Retention Strategies to Keep Staff and Hiring People that will Stay

 

For a free consultation, please contact me. Let’s Work Together!

 

Employee Engagement is Important to your Success

Are your employees motivated when they come to work?

We cannot control the way an employee feels at work. We cannot demand engagement, job satisfaction, or motivation in the workplace. By investing in employee engagement, your company will be able to increase productivity, and work quality, and retain top talent. Have you asked yourself or noticed, are your employees are motivated when they come to work?

teamwork

BEFORE STARTING YOUR DAY

Before we go to work, we need to come in with a fresh and positive attitude. When we leave our home, sometimes things happen. Our whole mindset can change immediately. The kids may have been a handful in the morning, you argued before you left home with your partner, someone cut you off in traffic, or there’s even traffic and now you are late to work. The list can go on. I have been there.

When you come into work your staff or employees notice it immediately. You know the saying. “You never know what someone is going through.”Asking an employee or even your boss, “Is everything ok” works wonders. My former boss and I would vent about something and after we would laugh and say, “that feels much better” and continue our day. No matter what happens before you start your day at work, you have the “POWER” to change and go in with a “Positive and Happy” emotion. Going around the office with a bad attitude will not solve anything.

Stop, Breathe and Change your Mindset

meditation
  • Go to a room where you will not be interrupted for 10-15 minutes.
  • If you choose to visualize on your own, think of a restful place you have enjoyed or would like to visit. Picture it in your mind. Imagine how you would experience it through each of your senses. Hold that visualization for several minutes.
  • Take a few slow and deep breaths to center your attention and calm yourself.
  • Close your eyes.
  • Imagine yourself in a beautiful location, where everything is as you would ideally have it. Some people visualize a beach, a mountain, a forest, or a being in a favorite room sitting on a favorite chair.
  • Imagine yourself becoming calm and relaxed. Alternatively, imagine yourself smiling, feeling happy, and having an enjoyable time.
  • Focus on the different sensory attributes present in your scene to make it more vivid in your mind. For instance, if you are imagining the beach, spend some time vividly imagining the warmth of the sun on your skin, the smell of the ocean, seaweed, and salt spray, and the sound of the waves, wind, and seagulls. The more you can invoke your senses, the more vivid the entire image will become.
  • Remain within your scene, touring its various sensory aspects for five to ten minutes or until you feel relaxed.
  • While relaxed, assure yourself that you can return to this place whenever you want or need to relax.
  • Open your eyes again and then rejoin your world!

12 TIPS TO STAY MOTIVATED

An engaged employee is “one who is fully absorbed by and enthusiastic about their work and so takes positive action to further the organization’s reputation and interests.

Click on the link for 12 Tips to Keep Employees Motivated

Social Media Content

social media

To Post or Not to Post

As a marketer, I have noticed an increase in people turning to social media to pass the time by. Whether it is Facebook, Instagram, or now the popular TikTok people are on social media, and you need to be there too. Social media is more than just posting funny memes, it is connecting with your patients or potential new patients. Showing your brand, employee engagement in the office, the latest technology you are using, and what you are doing to make your current patients happy shows what is unique about your office.

social media

I had many people tell me they do not need social media. I think it can be a few factors why someone says this.

  1. They do not care to learn what is new with social media
  2. Think social media is overhyped
  3. Do not think social media will bring in patients
  4. Do not know what to post
  5. Hard getting staff to engage
  6. Do not have time to post

Is Social Media Important 

We have to accept the fact that technology is evolving, and we must evolve with it. Social media is not just for millennials, you have grandparents making funny videos now and getting millions of hits. I am not saying what you post will get a million hits or thousands of followers. But when you stay consistent with posts and create engaging content it shows you are a practice that is committed and wants to make a connection with their followers.

As a former manager that worked in a dental practice. I loved capturing moments at the office. Taking photos or videos of birthday celebrations, announcing our employee and patient of the month, or announcing the latest winners of one of our office drawings was something I looked forward to. Our patients even loved seeing our staff out at restaurants celebrating the holidays. This created engagement and discussions with our followers online.

Videos are a wonderful way to engage with patients by showing the latest technology or educating patients with the latest information in dentistry or how-to videos.

Insights, Check your Data

 

Insights

What are Insights?

Social media analytics allow you to learn what your audience cares about. The purpose of your analytics is to help you understand how people engage and interact with your post, so you can create more of the same content. Without checking the data, we will not know what is working and what we need to improve.

Content Calendar

Get Your FREE 2022 Dental Content Calendar and Social  Media Posts to Download!

Click on the link below.

2022 Dental Content Calendar

Chinese New Year

ORAL HEALTH

 

 

social media posts dental quizsocial media soda post

2022 Dental Content Calendar

To read more statistics check out this article: https://backlinko.com/social-media-users

Reviews are Important and You Should Ask for Them

𝐘𝐨𝐮𝐫 𝐨𝐧𝐥𝐢𝐧𝐞 𝐫𝐞𝐩𝐮𝐭𝐚𝐭𝐢𝐨𝐧 𝐦𝐚𝐭𝐭𝐞𝐫. 𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐩𝐞𝐨𝐩𝐥𝐞 𝐬𝐚𝐲𝐢𝐧𝐠 𝐚𝐛𝐨𝐮𝐭 𝐲𝐨𝐮?

For more tips on how to ask patients for reviews contact me today! Check out my latest newsletter! 

 

 

How Do You Tell Your Patients, Thank you

When someone refers a new patient to your practice, what is your next step? Did you ask, how they heard about you? Did they see an ad? Was it the location? Do your offer incentives to say Thank you for their referral?

You know the saying, “You have to Give, to Receive.” It’s important to show appreciation to patients who speak highly of you and refer new patients to your practice. Expressing gratitude to your patients with a gift is a great way to say thank you.

Here are a few ways to show patients you appreciate them for referring patients:

  • Send a personal handwritten Thank You note
  • Do a giveaway and support your local businesses in your community at the same time: offer spa service, nail services, dinner for the family, flowers, etc.
  • Select a patient of the Month

For more ideas contact me today!