Your Brand is Your Reputation 

Brand identity is the collection of all elements that a company creates to portray the right image to its consumer. Brand identity is different from “brand image” and “branding,” even though these terms are sometimes treated as interchangeable. The term branding refers to the marketing practice of actively shaping a distinctive brand. It is the perception of the company in the eyes of the world. Your brand tells someone what to expect before they decide if you are the person they want to do business with. 

Have you asked yourself the following questions?

• Why did we start this business?
• What are the beliefs and values that are important to us as a company?
• What do we do better than anyone else?
• What makes us special?
• If we could describe our brand in three words, what would they be?
• What are the three words we would want our customers to use to describe us?

 

Choosing the Right Color

When you decide on color do you choose your favorite, have input from others, look at other offices/ businesses for inspiration, or find the meaning of colors and decide?

Colors in the workplace can improve productivity, relieve fatigue, as well as contribute to better visibility and a more cheerful mentality.

Red is the color of fire and blood so it’s often associated with energy, war, danger, strength, power, passion, and love.

Orange gives feelings of enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.

Yellow is the color of sunshine. It’s associated with joy, happiness, intellect, strength, adventure, and energy.

Green is the color of nature. It symbolizes growth, harmony, and freshness.

Blue is the color of the sky and sea. It is often associated with depth, stability, and loyalty. It symbolizes trust, wisdom, confidence, intelligence, faith, and truth.

Purple combines the stability of blue and the energy of red. It’s often associated with royalty because it symbolizes power, nobility, luxury, and ambition. Purple is associated with wisdom, dignity, independence, creativity, and mystery.

White – White is associated with light, cleanliness, goodness, innocence, and purity.

Black – Black is associated with power, elegance, and formality.

 

BRAND DESIGN

 

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